Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Chevrolet shopping experience:
1. Compare - without doubt the biggest advantage that the Chevrolet offers shoppers today is the ability to compare thousands of Chevrolet at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Chevrolet? Wrong! If the Chevrolet is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Chevrolet then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Chevrolet? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Chevrolet and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Chevrolet wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Chevrolet then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Chevrolet site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Chevrolet, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Chevrolet, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
{{Infobox Company|company_name = Chevrolet Motor Division|slogan = The Feeling is Different (
World)
An American Revolution (
United States)
Let's Go (
Canada)
Siempre con Vos (Argentina)
Conte Conmigo (
Brazil)] of General Motors|foundation = 1911|location_city =
Detroit, Michigan,
Michigan,
United States|location_country = United States|key_people =|area_served =|industry = Automobile|homepage = www.chevrolet.com|footnotes =-->
Chevrolet ( - [French language origin), (colloquially
Chevy) , is a brand of automobile, produced by
General Motors (GM). It is the top selling GM
marque and the best known brand of GM worldwide, with "Chevrolet" or "Chevy" being at times synonymous with GM.Chevrolet is GM's largest brand, currently offering over 20 vehicles and many different enhanced versions in its home market. The brand's vehicles range from subcompact cars to medium duty Truck. Its number one sellers in the United States include the Chevrolet Silverado pickup, which is the second best-selling vehicle in the United States (after the Ford F-150) and the
Chevrolet Impala, which is the number one selling car with a domestic nameplate in the United States.
History
US history
Chevrolet was co-founded by
Louis Chevrolet and
William C. Durant. Louis Chevrolet was a race-car driver, born on December 25,
1878, in La Chaux de Fonds,
Switzerland. William Durant, founder of General Motors, had been forced out of GM in 1910 and wanted to use Louis Chevrolet's designs to rebuild his own reputation as a force in the
automobile industry. As head of
Buick Motor Company, prior to founding GM, Durant had hired Chevrolet to drive Buicks in promotional races.
On
November 3, 1911, Chevrolet entered the automobile market to compete with the
Ford Model T. A year later, the "Classic Six" was introduced. The Classic Six was a five-passenger touring sedan equipped with a 299 in³ (4.9 L), six-cylinder engine capable of taking the car to a top speed of 65 miles per hour (104 km/h).
Chevrolet first used its "bowtie" logo in 1913. This logo is said to have been designed from wallpaper Durant once saw in a French hotel. Another theory of the design of the mark is from the Swiss cross, because Louis Chevrolet was from Switzerland.
In 1915, Durant made a trip to
Toronto, Ontario to determine the possibility of setting up production facilities in Canada. After meeting with
Samuel McLaughlin, whose McLaughlin Motor Car Company manufactured the
McLaughlin automobile, it was agreed that the Chevrolet Motor Car Company of Canada, operated by McLaughlin, would be created to build Chevrolet cars in Canada. Three years later, the two Canadian companies were purchased by GM to become General Motors Canada Ltd.
By 1916 Chevrolet was profitable enough to allow Durant to buy a majority of shares in GM. After the deal was completed in 1917, Durant was
president of
General Motors, and Chevrolet was merged into GM, becoming a separate division.In the 1918 model year Chevrolet introduced the Model D V-8 series 4-passenger roadster and 5 passenger touring. These cars had 288ci, 35 hp engines with Zenith carburetors and 3 speed transmissions.
In the
1955 model year Chevrolet introduced the most famous and versatile
V8 engine ever produced. It came out with 265 cubic inches and was offered in three versions. The basic 265 had a two-barrel
carburetor and was rated at 165
Horsepower. Horsepower was increased to 185 with the addition of a four-barrel carburetor, and an underrated 195 hp version, called the "power pack" had a high lift solid lifter cam, high compression heads, and dual exhaust. This engine became a hit with hot rodders and almost overnight became the engine of choice, replacing the flathead Ford engine as the hot rodder's preferred motor.
In 1955 the 265-cubic-inch engine was one of the smallest V8 engines offered by the big three U.S. automakers (see
Buick V8 engine#264,
Chrysler A engine#241 and
Chrysler FirePower engine#241), however it gave similar-sized cars with far larger engines--like the 88-series Oldsmobile with its 324 cubic-inch "Rocket" engine
Oldsmobile V8 engine#324--a run for their money. For example, a Chevy equipped with the power-pack engine and a three-speed manual shift transmission can achieve 60 miles per hour from a standstill in 8.4 seconds, an astonishing feat for the time. Because his engine was placed in production only 15 weeks after authorization was given by management, the engineers did not have the necessary time to do the proper dynamometer testing and rate its horsepower prior to release. The untested engine rated at 185 H.P. when released in 1955 but was rated at 205 H.P. in 1956 after dynamometer testing. Because of its exceptional breathing ability, a 225 H.P. option was available by adding two four-barrel carbs. The power-pack engine for 1956 also had two four-barrel carburetors and was rated at 245 H.P. In 1957 the engine was increased to 283 cubic inches. This engine also had heads with larger valves and ports, and the four-barrel carburetor engine was rated at 220 H.P.Two four-barrel's gave 245 H.P. A high-performance version, with a high-lift solid cam and fitted with heads that had even larger intake valves, called fuel-injection heads by enthusiasts, was rated at 270 H.P. Fuel injection was also offered that year. Rated at 283 H.P., this was the first engine offered by U.S. auto manufactures to produce 1 H.P. per cubic inch. This rating, however, was again incorrect due to delayed production schedules for the Rochester fuel injection unit. After proper dynamometer testing, it was rated at 290 H.P. in 1958. Enthusiasts affectionately called this engine the "fuelie."
Famous Chevy models include the large and luxurious Impala (1958) and the innovative air-cooled rear-engined Chevrolet Corvair (1960 - 1969). Chevrolet had a great influence on the American automobile market during the 1950s and 1960s. In
1963, one out of every ten cars sold in the United States was a Chevrolet.
Chevrolet outside North America
Latin America
Historically, many Latin American-market vehicles from GM were modified derivatives of older models from GM's North American and European operations. The current
Chevrolet S-10 and
Chevrolet Blazer exemplify this strategy. However, more modern vehicles are now being marketed as market conditions change and competition increases. Besides those older models made in Mexico, Ecuador, Colombia and Mercosur, Korean sourced cars from GM DAT some markets also get German Opel and US made Chevrolet on top of their local line-ups.
In Argentina (whose factory was opened in
Rosario, Santa Fe in 1995), the models are the same Opels made in Brazil, along with the S-10, Blazer, and Chevrolet Avalanche. Chevrolet had a presence in Argentina since the 1960s where it locally produced the
Chevrolet Nova (sold in Argentina as the Chevrolet 400 or Chevy), but it stopped its operations in 1978, due to high inflation.
In
Brazil, the
Chevrolet Opala was based on the
Germany Opel Rekord from the late 1960s, continuing in production until the early 1990s, when it was replaced by a version of the Opel Omega. Other smaller Chevrolets in Brazil, such as the Kadett and Monza, were based on the Opel Kadett and
Opel Ascona respectively. Chevrolet's product line-up in Brazil now comprises some exclusive designs like the Corsa "B" based
Chevrolet Celta sold in Argentina under the Suzuki brand, the
General Motors Astra, and a brand new, Brazilian designed General Motors Vectra based on the current Opel Astra, while the current General Motors Corsa is built and the Omega name is now used on the Holden Commodore. Utility and four wheel drive vehicles line-up includes the S10, the Blazer, and the Chevrolet Montana. The Montana is a compact pickup truck that is also sold in other Latin American markets. From the 1960s to the mid-1980s, there was also a large station wagon, derived from the
Chevrolet C/K truck (somewhat similar to the
Chevrolet Suburban), called the
Chevrolet Veraneio.
Chevrolet production in
Chile began in 1962, although at first through local partners (in this case, Avayu with the Nova II) . GM still assembles the
Isuzu D-Max as
Chevrolet LUV in
Arica and Isuzu´ Isuzu Forward and
Isuzu Elf series in Huechuraba, Santiago.
Chevrolet has been operating in
Ecuador for 80 years. GM Ecuador sells US Chevrolets alongside
GM Daewoo and Opel sourced models. It also sells the 1983 Suzuki Supercarry under the Chevrolet name.
In Mexico, some of these Opel-sourced Chevrolet models are sold alongside US models. An example is regarding the Opel Vectra. While the Brazilian Vectra is derived from the current General Motors Astra#2004, the Mexican Vectra is actually the current Vectra as sold in Europe. Mexico also has some cars of its own, such as the
General Motors Corsa, which is a reworked last-generation Corsa, the Sonora (which is a re-badged Tahoe), and the Cheyenne (which is similar to the Silverado but is as different as the Sonora is to the Suburban).
In Venezuela, Chevrolet has been operating since 1948, when truck production began in
Caracas. In 1979 production moved to a plant in Valencia, Carabobo that was purchased from
Chrysler. Chevrolet assembled more than 1,500,000 vehicles in its first fifty years in Venezuela.
Europe
Chevrolet
Europe is a Swiss-based firm (in
Zürich) that sells the rebranded products of
GM Daewoo.
Until 2005, Chevrolet Europe sold a few models, mostly United States domestic market (USDM) models modified to suit European regulations. Among them were the Chevrolet Alero (which was a rebadged Oldsmobile Alero) and the Chevrolet Trans Sport (which was a Chevrolet Venture with the front end of the
Pontiac Trans Sport). Among other models sold by Chevrolet Europe were the
Chevrolet Camaro, the Chevrolet Corvette, the Blazer, and the
Chevrolet TrailBlazer.
It was in 2005 that all the mainstream models from
Daewoo were rebranded as Chevrolet in Europe (The ownership of the SUV models in the former Daewoo range had reverted back to ownership of
Ssangyong by this time). However the Daewoo name was retained in
South Korea and
Vietnam. In the rest of the world, most Daewoo models have worn the Chevrolet badge since 2003. Exceptions include the use of the Suzuki badge in the US and Canada, the Pontiac badge in Canada, the Holden badge in
Australia and New Zealand, and the Buick badge in China for certain Daewoo models.
The Chevrolet Corvette is marketed in Europe through a separate distribution channel operated by Netherlands-based Kroymans Corporation Group. Because the Chevrolet brand now represents value-driven cars in Europe, the Corvette name was made into a separate marque for Europe and Japan.
Asia
The Holden Commodore is badged as the Chevrolet Lumina in
Thailand and the
Middle East, as well as South Africa. The longer wheelbase Holden Statesman is sold as the Chevrolet Caprice in the Middle East.
Pakistan
In Pakistan, Chevrolet introduced its cars in collaboration with a local automobile manufacturer called
Nexus Automotive. The current models available are the Chevrolet Optra and the
Daewoo Matiz. As of December 2005, the Chevrolet Joy is being assembled locally in Pakistan.
India
Chevrolet is among the newest brands in India launched by GM's Indian operations. Until
June 6, 2003 (the official birthday of Chevrolet), GM India (which was originally a joint venture with Hindustan Motors) sold the General Motors Corsa#Opel Corsa B,
General Motors Astra#1991, and the Opel Vectra#Vectra B. The Corsa and Astra were built at a plant in Halol,
Gujarat.
Since then, Chevrolet currently sells the
Chevrolet Optra, Chevrolet Aveo, Chevrolet Tavera, Daewoo Lacetti ,
Chevrolet Spark and Daewoo Kalos. The
Subaru Forester, a rebadged
Subaru, was imported directly from
Fuji Heavy Industries in Japan until 2005. The Optra and Tavera are built at the Halol plant.
Indian Motorsports
Chevrolet also is the sole Engine supplier for the Formula Rolon single seater series in India.
Thailand
The American-built Chevrolet Colorado pickup is also manufactured in Rayong, Thailand.
General Motors is currently exploring cost cutting options as part of its restructuring plan. One of these options involve expanding the Rayong, Thailand plant to add additional capacity to export Colorado's to the U.S. This would allow the Shreveport, Louisiana plant to be closed (where the Colorado is also produced). This scenario is plausible only if a free-trade agreement is signed between the U.S. and Thailand, as the American
tariff on imported pickup trucks from non-FTA countries is currently 25%. The
United Auto Workers is the most vocal opponent to a change in the tariff structure.
Japan
In Japan,
Suzuki, a GM partner, distributes and markets the Chevrolet TrailBlazer and the Chevrolet Optra wagon in very limited numbers. Suzuki also assembled and marketed the Holden Cruze in the past. Mitsui currently distributes and markets the
Chevrolet Express,
Chevrolet HHR, and
Starcraft versions of the Chevrolet Express and Chevrolet Trailblazer. General Motors Japan directly imports and distributes the Chevrolet Corvette, which is marketed under its own marque. Thus there are two distinct distribution channels for Chevrolet-branded vehicles, and a separate network for Corvette-branded cars. If GM has a good month they will sell 500 cars to the Japanese.
South Korea
Chevrolet-branded vehicles are not sold in
South Korea. However, many global-market Chevrolet vehicles are sourced from GM Daewoo of South Korea.
South Africa
In
South Africa, Chevrolet was GM's main brand name until
1982, with a number of
Vauxhall Motors and
Holden derivatives being built under the Chevy name from 1964. In the 1960s, the advertising jingle "braaivleis, rugby, sunny skies and Chevrolet" (similar to Holden's 1970s "Football, Meat Pies, Kangaroos and Holden cars") came to epitomise the ideal lifestyle of white male South Africans. Originally, Chevrolets were Complete knock down kits of American Chevys assembled in their plant in
Port Elizabeth. However, since South Africa was right-hand drive and the US was left-hand drive, along with encouragement by the South African government to use local content, Chevrolets such as the
Chevrolet Biscayne were eventually made entirely in South Africa, along with GM's "own car for South Africa": the
Ranger (GM). By the 1970s, South African Chevrolets like the Kommando and Constantia were based on
Australian Holden models like the
Holden Kingswood, while the Firenza was based on the Vauxhall Viva. The Chevrolet Nomad sold in South Africa was entirely different from the Nomad sold in America; whereas the American Nomad was originally conceived as a station wagon version of the Corvette and eventually became the station wagon version of the Bel Air, the South African Nomad was an SUV of truck proportions before SUVs were popular.
However, these were replaced by
Opel models like the
Opel Rekord,
Opel Commodore, and
Opel Senator, and in 1982 the Chevrolet brand name was dropped in favour of Opel. Because of the political climate at the time, GM decided to disinvest from South Africa in 1986, and a local group eventually bought out GM's South African operations (including the Port Elizabeth plant) and renamed the company as the
Delta Motor Corporation, which concentrated on Opels, Isuzus, and Suzukis, built under licence.
However, thanks to an improved political climate in the 1990s, GM decided to reenter South Africa, eventually buying out the whole of Delta. In 2001, the Chevrolet name made a comeback, used on the Lumina, a rebadged
Holden Commodore, and later on, on the Daewoo range of cars. Current Chevrolets include the
Chevrolet Spark (a rebadged GM Daewoo Daewoo Matiz), Daewoo Kalos,
Chevrolet Optra, the Lumina (including a pickup version), and the
Daewoo Rezzo, an MPV that is a
badge engineering version of the Daewoo Daewoo Rezzo.
Russia
In Russia, various Chevrolet models are available. Current Chevrolets include the
Chevrolet Spark,Daewoo Kalos,Daewoo Lanos,
Daewoo Lacetti,
Daewoo Rezzo,
Daewoo Magnus,
Daewoo Winstorm,andChevrolet TrailBlazer. All of these models (with the exception of the TrailBlazer) are rebadged Daewoo models.
Current models in the United States
{| class="wikitable"|-|
Cars|
Chevrolet Aveo|
Chevrolet Cobalt|
Chevrolet Malibu| Chevrolet Impala|
Chevrolet Corvette|-|
Trucks| Chevrolet Colorado|
Chevrolet Silverado|
Chevrolet Avalanche|-|
SUVs|
Chevrolet HHR|
Chevrolet Equinox|Chevrolet TrailBlazer|Chevrolet Tahoe|
Chevrolet Suburban|-|
Vans|
Chevrolet Uplander|
Chevrolet Express||||}
Current models in Italy
{| class="wikitable"|-|
Cars|
Chevrolet Matiz| Chevrolet Kalos| Chevrolet Lacetti|
Chevrolet Nubira| Chevrolet Tacuma| Chevrolet Epica|-|
SUVs|
Chevrolet Captiva|||||}
Future products
The Chevrolet brand is currently undergoing a product restructuring in North America along with all other GM brands in order to fit into the parent company's turnaround efforts. Entirely new versions of the Malibu sedan are expected to be introduced in 2008 as a result of these efforts. The upcoming designs are expected to have more intriguing features than current models. The brand will also reintroduce its Camaro
muscle car on its new Zeta platform designed, in alliance, with GM Holden Australia. Though there is no official date, GM announced in August 2006 that it would be on sale in 2009. Three subcompact concepts will debut on April 4, 2007 at the New York International Auto Show. The
Chevrolet Trax, the
Chevrolet Beat, and the Chevrolet Groove will be voted on to see which will be offered in the U.S.
Buses
- Minibus - 3500 chassis
- GMC minibus - GMC 2500 chassis
- Futurliner
See also
- List of Chevrolet vehicles
- Super Sport
- Chevrolet Hall
- Mason Truck
- Chevrolet Big-Block engine#Generation 2: Mark IV Series
- An American Revolution — Large advertising campaign launched in 2003 to promote "ten new cars and trucks in twenty months"
- Geo (Cars) — A brand of small cars and SUVs sold through Chevrolet dealerships throughout North America from 1989–1997
References
External links
- Official Chevrolet Site
- Official European Chevrolet site
- Official Canadian Chevrolet site
- Official Latin America Chevrolet site
- Official South Africa Chevrolet site
- Official Middle East Chevrolet site
- Official Russian Chevrolet site
{{Infobox Company|company_name = Chevrolet Motor Division|slogan = The Feeling is Different (World)
An American Revolution (United States)
Let's Go (
Canada)
Siempre con Vos (
Argentina)
Conte Conmigo (
Brazil)] of General Motors|foundation = 1911|location_city =
Detroit, Michigan, Michigan,
United States|location_country = United States|key_people =|area_served =|industry = Automobile|homepage = www.chevrolet.com|footnotes =-->
Chevrolet ( - [French language origin), (colloquially
Chevy) , is a
brand of
automobile, produced by
General Motors (GM). It is the top selling GM marque and the best known brand of GM worldwide, with "Chevrolet" or "Chevy" being at times synonymous with GM.Chevrolet is GM's largest brand, currently offering over 20 vehicles and many different enhanced versions in its home market. The brand's vehicles range from subcompact cars to medium duty
Truck. Its number one sellers in the United States include the
Chevrolet Silverado pickup, which is the second best-selling vehicle in the United States (after the
Ford F-150) and the Chevrolet Impala, which is the number one selling car with a domestic nameplate in the United States.
History
US history
Chevrolet was co-founded by
Louis Chevrolet and
William C. Durant. Louis Chevrolet was a race-car driver, born on December 25,
1878, in La Chaux de Fonds, Switzerland. William Durant, founder of General Motors, had been forced out of GM in
1910 and wanted to use Louis Chevrolet's designs to rebuild his own reputation as a force in the automobile industry. As head of
Buick Motor Company, prior to founding GM, Durant had hired Chevrolet to drive Buicks in promotional races.
On
November 3, 1911, Chevrolet entered the automobile market to compete with the
Ford Model T. A year later, the "Classic Six" was introduced. The Classic Six was a five-passenger touring sedan equipped with a 299 in³ (4.9 L), six-cylinder engine capable of taking the car to a top speed of 65 miles per hour (104 km/h).
Chevrolet first used its "bowtie" logo in 1913. This logo is said to have been designed from wallpaper Durant once saw in a French hotel. Another theory of the design of the mark is from the Swiss cross, because Louis Chevrolet was from Switzerland.
In
1915, Durant made a trip to
Toronto, Ontario to determine the possibility of setting up production facilities in Canada. After meeting with Samuel McLaughlin, whose McLaughlin Motor Car Company manufactured the
McLaughlin automobile, it was agreed that the Chevrolet Motor Car Company of Canada, operated by McLaughlin, would be created to build Chevrolet cars in Canada. Three years later, the two Canadian companies were purchased by GM to become General Motors Canada Ltd.
By
1916 Chevrolet was profitable enough to allow Durant to buy a majority of shares in GM. After the deal was completed in 1917, Durant was president of
General Motors, and Chevrolet was merged into GM, becoming a separate division.In the
1918 model year Chevrolet introduced the Model D V-8 series 4-passenger roadster and 5 passenger touring. These cars had 288ci, 35 hp engines with Zenith carburetors and 3 speed transmissions.
In the 1955 model year Chevrolet introduced the most famous and versatile V8 engine ever produced. It came out with 265 cubic inches and was offered in three versions. The basic 265 had a two-barrel
carburetor and was rated at 165 Horsepower. Horsepower was increased to 185 with the addition of a four-barrel carburetor, and an underrated 195 hp version, called the "power pack" had a high lift solid lifter cam, high compression heads, and dual exhaust. This engine became a hit with hot rodders and almost overnight became the engine of choice, replacing the flathead Ford engine as the hot rodder's preferred motor.
In 1955 the 265-cubic-inch engine was one of the smallest V8 engines offered by the big three U.S. automakers (see
Buick V8 engine#264, Chrysler A engine#241 and
Chrysler FirePower engine#241), however it gave similar-sized cars with far larger engines--like the 88-series Oldsmobile with its 324 cubic-inch "Rocket" engine Oldsmobile V8 engine#324--a run for their money. For example, a Chevy equipped with the power-pack engine and a three-speed manual shift transmission can achieve 60 miles per hour from a standstill in 8.4 seconds, an astonishing feat for the time. Because his engine was placed in production only 15 weeks after authorization was given by management, the engineers did not have the necessary time to do the proper dynamometer testing and rate its horsepower prior to release. The untested engine rated at 185 H.P. when released in 1955 but was rated at 205 H.P. in 1956 after dynamometer testing. Because of its exceptional breathing ability, a 225 H.P. option was available by adding two four-barrel carbs. The power-pack engine for 1956 also had two four-barrel carburetors and was rated at 245 H.P. In 1957 the engine was increased to 283 cubic inches. This engine also had heads with larger valves and ports, and the four-barrel carburetor engine was rated at 220 H.P.Two four-barrel's gave 245 H.P. A high-performance version, with a high-lift solid cam and fitted with heads that had even larger intake valves, called fuel-injection heads by enthusiasts, was rated at 270 H.P. Fuel injection was also offered that year. Rated at 283 H.P., this was the first engine offered by U.S. auto manufactures to produce 1 H.P. per cubic inch. This rating, however, was again incorrect due to delayed production schedules for the Rochester fuel injection unit. After proper dynamometer testing, it was rated at 290 H.P. in
1958. Enthusiasts affectionately called this engine the "fuelie."
Famous Chevy models include the large and luxurious Impala (1958) and the innovative air-cooled rear-engined
Chevrolet Corvair (1960 - 1969). Chevrolet had a great influence on the American automobile market during the 1950s and 1960s. In
1963, one out of every ten cars sold in the United States was a Chevrolet.
Chevrolet outside North America
Latin America
Historically, many Latin American-market vehicles from GM were modified derivatives of older models from GM's North American and European operations. The current Chevrolet S-10 and
Chevrolet Blazer exemplify this strategy. However, more modern vehicles are now being marketed as market conditions change and competition increases. Besides those older models made in Mexico, Ecuador, Colombia and Mercosur, Korean sourced cars from
GM DAT some markets also get German Opel and US made Chevrolet on top of their local line-ups.
In Argentina (whose factory was opened in
Rosario, Santa Fe in 1995), the models are the same Opels made in Brazil, along with the S-10, Blazer, and
Chevrolet Avalanche. Chevrolet had a presence in Argentina since the 1960s where it locally produced the
Chevrolet Nova (sold in Argentina as the Chevrolet 400 or Chevy), but it stopped its operations in 1978, due to high inflation.
In
Brazil, the
Chevrolet Opala was based on the
Germany Opel Rekord from the late 1960s, continuing in production until the early 1990s, when it was replaced by a version of the Opel Omega. Other smaller Chevrolets in Brazil, such as the Kadett and Monza, were based on the
Opel Kadett and
Opel Ascona respectively. Chevrolet's product line-up in Brazil now comprises some exclusive designs like the Corsa "B" based
Chevrolet Celta sold in Argentina under the Suzuki brand, the
General Motors Astra, and a brand new, Brazilian designed
General Motors Vectra based on the current Opel Astra, while the current
General Motors Corsa is built and the Omega name is now used on the Holden Commodore. Utility and four wheel drive vehicles line-up includes the S10, the Blazer, and the
Chevrolet Montana. The Montana is a compact pickup truck that is also sold in other Latin American markets. From the 1960s to the mid-1980s, there was also a large station wagon, derived from the
Chevrolet C/K truck (somewhat similar to the Chevrolet Suburban), called the
Chevrolet Veraneio.
Chevrolet production in Chile began in 1962, although at first through local partners (in this case, Avayu with the Nova II) . GM still assembles the
Isuzu D-Max as Chevrolet LUV in
Arica and Isuzu´
Isuzu Forward and Isuzu Elf series in Huechuraba, Santiago.
Chevrolet has been operating in Ecuador for 80 years. GM Ecuador sells US Chevrolets alongside
GM Daewoo and Opel sourced models. It also sells the 1983 Suzuki Supercarry under the Chevrolet name.
In
Mexico, some of these Opel-sourced Chevrolet models are sold alongside US models. An example is regarding the
Opel Vectra. While the Brazilian Vectra is derived from the current General Motors Astra#2004, the Mexican Vectra is actually the current Vectra as sold in Europe. Mexico also has some cars of its own, such as the
General Motors Corsa, which is a reworked last-generation Corsa, the Sonora (which is a re-badged Tahoe), and the Cheyenne (which is similar to the Silverado but is as different as the Sonora is to the Suburban).
In
Venezuela, Chevrolet has been operating since 1948, when truck production began in
Caracas. In 1979 production moved to a plant in
Valencia, Carabobo that was purchased from Chrysler. Chevrolet assembled more than 1,500,000 vehicles in its first fifty years in Venezuela.
Europe
Chevrolet
Europe is a Swiss-based firm (in Zürich) that sells the rebranded products of GM Daewoo.
Until 2005, Chevrolet Europe sold a few models, mostly United States domestic market (USDM) models modified to suit European regulations. Among them were the Chevrolet Alero (which was a rebadged Oldsmobile Alero) and the Chevrolet Trans Sport (which was a Chevrolet Venture with the front end of the Pontiac Trans Sport). Among other models sold by Chevrolet Europe were the
Chevrolet Camaro, the
Chevrolet Corvette, the Blazer, and the Chevrolet TrailBlazer.
It was in 2005 that all the mainstream models from
Daewoo were rebranded as Chevrolet in
Europe (The ownership of the SUV models in the former Daewoo range had reverted back to ownership of Ssangyong by this time). However the Daewoo name was retained in South Korea and
Vietnam. In the rest of the world, most Daewoo models have worn the Chevrolet badge since 2003. Exceptions include the use of the
Suzuki badge in the US and Canada, the
Pontiac badge in Canada, the Holden badge in Australia and
New Zealand, and the
Buick badge in China for certain Daewoo models.
The
Chevrolet Corvette is marketed in Europe through a separate distribution channel operated by Netherlands-based Kroymans Corporation Group. Because the Chevrolet brand now represents value-driven cars in Europe, the Corvette name was made into a separate marque for Europe and Japan.
Asia
The
Holden Commodore is badged as the Chevrolet Lumina in
Thailand and the
Middle East, as well as South Africa. The longer wheelbase
Holden Statesman is sold as the Chevrolet Caprice in the Middle East.
Pakistan
In
Pakistan, Chevrolet introduced its cars in collaboration with a local automobile manufacturer called Nexus Automotive. The current models available are the
Chevrolet Optra and the Daewoo Matiz. As of December 2005, the Chevrolet Joy is being assembled locally in Pakistan.
India
Chevrolet is among the newest brands in
India launched by GM's Indian operations. Until
June 6,
2003 (the official birthday of Chevrolet), GM India (which was originally a joint venture with Hindustan Motors) sold the
General Motors Corsa#Opel Corsa B,
General Motors Astra#1991, and the
Opel Vectra#Vectra B. The Corsa and Astra were built at a plant in
Halol,
Gujarat.
Since then, Chevrolet currently sells the Chevrolet Optra, Chevrolet Aveo, Chevrolet Tavera, Daewoo Lacetti , Chevrolet Spark and
Daewoo Kalos. The
Subaru Forester, a rebadged Subaru, was imported directly from Fuji Heavy Industries in Japan until 2005. The Optra and Tavera are built at the Halol plant.
Indian Motorsports
Chevrolet also is the sole Engine supplier for the Formula Rolon single seater series in India.
Thailand
The American-built
Chevrolet Colorado pickup is also manufactured in Rayong, Thailand.
General Motors is currently exploring cost cutting options as part of its restructuring plan. One of these options involve expanding the Rayong, Thailand plant to add additional capacity to export Colorado's to the U.S. This would allow the Shreveport, Louisiana plant to be closed (where the Colorado is also produced). This scenario is plausible only if a free-trade agreement is signed between the U.S. and Thailand, as the American
tariff on imported pickup trucks from non-FTA countries is currently 25%. The
United Auto Workers is the most vocal opponent to a change in the tariff structure.
Japan
In Japan,
Suzuki, a GM partner, distributes and markets the
Chevrolet TrailBlazer and the
Chevrolet Optra wagon in very limited numbers. Suzuki also assembled and marketed the
Holden Cruze in the past. Mitsui currently distributes and markets the Chevrolet Express, Chevrolet HHR, and Starcraft versions of the
Chevrolet Express and Chevrolet Trailblazer. General Motors Japan directly imports and distributes the
Chevrolet Corvette, which is marketed under its own marque. Thus there are two distinct distribution channels for Chevrolet-branded vehicles, and a separate network for Corvette-branded cars. If GM has a good month they will sell 500 cars to the Japanese.
South Korea
Chevrolet-branded vehicles are not sold in
South Korea. However, many global-market Chevrolet vehicles are sourced from GM Daewoo of South Korea.
South Africa
In
South Africa, Chevrolet was GM's main brand name until 1982, with a number of
Vauxhall Motors and
Holden derivatives being built under the Chevy name from 1964. In the 1960s, the advertising jingle "braaivleis, rugby, sunny skies and Chevrolet" (similar to Holden's 1970s "Football, Meat Pies, Kangaroos and Holden cars") came to epitomise the ideal lifestyle of white male South Africans. Originally, Chevrolets were Complete knock down kits of American Chevys assembled in their plant in Port Elizabeth. However, since South Africa was right-hand drive and the US was left-hand drive, along with encouragement by the South African government to use local content, Chevrolets such as the
Chevrolet Biscayne were eventually made entirely in South Africa, along with GM's "own car for South Africa": the Ranger (GM). By the 1970s, South African Chevrolets like the Kommando and Constantia were based on Australian Holden models like the
Holden Kingswood, while the Firenza was based on the
Vauxhall Viva. The
Chevrolet Nomad sold in South Africa was entirely different from the Nomad sold in America; whereas the American Nomad was originally conceived as a
station wagon version of the Corvette and eventually became the station wagon version of the Bel Air, the South African Nomad was an SUV of truck proportions before SUVs were popular.
However, these were replaced by Opel models like the Opel Rekord,
Opel Commodore, and
Opel Senator, and in 1982 the Chevrolet brand name was dropped in favour of Opel. Because of the political climate at the time, GM decided to disinvest from South Africa in 1986, and a local group eventually bought out GM's South African operations (including the Port Elizabeth plant) and renamed the company as the Delta Motor Corporation, which concentrated on Opels, Isuzus, and Suzukis, built under licence.
However, thanks to an improved political climate in the 1990s, GM decided to reenter South Africa, eventually buying out the whole of Delta. In 2001, the Chevrolet name made a comeback, used on the Lumina, a rebadged Holden Commodore, and later on, on the Daewoo range of cars. Current Chevrolets include the
Chevrolet Spark (a rebadged GM Daewoo
Daewoo Matiz), Daewoo Kalos, Chevrolet Optra, the Lumina (including a pickup version), and the
Daewoo Rezzo, an MPV that is a
badge engineering version of the Daewoo Daewoo Rezzo.
Russia
In
Russia, various Chevrolet models are available. Current Chevrolets include theChevrolet Spark,
Daewoo Kalos,Daewoo Lanos,
Daewoo Lacetti,
Daewoo Rezzo,
Daewoo Magnus,Daewoo Winstorm,and
Chevrolet TrailBlazer. All of these models (with the exception of the TrailBlazer) are rebadged Daewoo models.
Current models in the United States
{| class="wikitable"|-|
Cars| Chevrolet Aveo| Chevrolet Cobalt| Chevrolet Malibu| Chevrolet Impala| Chevrolet Corvette|-|
Trucks| Chevrolet Colorado|
Chevrolet Silverado| Chevrolet Avalanche|-|
SUVs|Chevrolet HHR|
Chevrolet Equinox|Chevrolet TrailBlazer|
Chevrolet Tahoe|
Chevrolet Suburban|-|
Vans|
Chevrolet Uplander|Chevrolet Express||||}
Current models in Italy
{| class="wikitable"|-|
Cars| Chevrolet Matiz| Chevrolet Kalos|
Chevrolet Lacetti| Chevrolet Nubira| Chevrolet Tacuma|
Chevrolet Epica|-|
SUVs|
Chevrolet Captiva|||||}
Future products
The Chevrolet brand is currently undergoing a product restructuring in North America along with all other GM brands in order to fit into the parent company's turnaround efforts. Entirely new versions of the Malibu sedan are expected to be introduced in 2008 as a result of these efforts. The upcoming designs are expected to have more intriguing features than current models. The brand will also reintroduce its
Camaro muscle car on its new Zeta platform designed, in alliance, with GM Holden Australia. Though there is no official date, GM announced in August 2006 that it would be on sale in 2009. Three subcompact concepts will debut on April 4, 2007 at the New York International Auto Show. The
Chevrolet Trax, the
Chevrolet Beat, and the Chevrolet Groove will be voted on to see which will be offered in the U.S.
Buses
See also
- List of Chevrolet vehicles
- Super Sport
- Chevrolet Hall
- Mason Truck
- Chevrolet Big-Block engine#Generation 2: Mark IV Series
- An American Revolution — Large advertising campaign launched in 2003 to promote "ten new cars and trucks in twenty months"
- Geo (Cars) — A brand of small cars and SUVs sold through Chevrolet dealerships throughout North America from 1989–1997
References
External links
- Official Chevrolet Site
- Official European Chevrolet site
- Official Canadian Chevrolet site
- Official Latin America Chevrolet site
- Official South Africa Chevrolet site
- Official Middle East Chevrolet site
- Official Russian Chevrolet site
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